Njengoba sizobona, abathengi baya ngokuya beqaphela futhi baqaphele kakhulu ukuthi ukudla kwabo kwenziwa kanjani.Sezadlula izinsuku zokugwema amalebula nokuhlolisisa izinqubo zokukhiqiza nokukhiqiza.Abantu bagxile ekusimameni, eco-friendly, kanye nezithako zemvelo.
Ake sihlukanise amathrendi ayisikhombisa aphezulu embonini yokudla neziphuzo, ngayinye ngayinye.
1. Ukudla okusekelwe ezitshalweni
Uma unaka amakhasi ezinkundla zokuxhumana, ukudla imifino kubukeka sengathi kuthathe umhlaba wonke.Kodwa-ke, inani labadla imifino abaqinile alikhuphukanga kakhulu.Ucwaningo lwakamuva lubonise ukuthi bangu-3% kuphela abantu abadala base-US abahlonza njenge-vegan, ephakeme kancane kunesibalo esingu-2% sango-2012. Idatha yosesho ye-Nielsen IQ ibonisa ukuthi igama elithi "vegan" liyitemu lesibili lokuseshwa kakhulu, futhi okwesikhombisa okuseshwa kakhulu kuwo wonke amawebhusayithi okuthenga egilosa aku-inthanethi.
Kubonakala sengathi abathengi abaningi bafuna ukufaka izitsha zemifino kanye ne-vegan ekuphileni kwabo ngaphandle kokuguqula ngokuphelele.Ngakho-ke, ngenkathi inani lama-vegan linganyuki, isidingo sokudla okusekelwe ezitshalweni sikhona.Izibonelo zingabandakanya ushizi we-vegan, "inyama" engenanyama, neminye imikhiqizo yobisi.Ukholifulawa unomzuzwana ikakhulukazi, njengoba abantu bewusebenzisela yonke into kusukela kwezinye izindlela zamazambane acubuziwe kuya kuqweqwe lwe-pizza.
2. Ukuthola izinto ngendlela efanele
Ukubheka ilebula akwanele—abathengi bafuna ukwazi kahle ukuthi ukudla kwabo kufike kanjani epulazini kuya epuletini labo.Ukulima kwasefekthri kusadlangile, kodwa abantu abaningi bafuna izithako ezitholakala ngokuziphatha, ikakhulukazi uma kuziwa endabeni yenyama.Izinkomo zamahhala nezinkukhu zifiseleka kakhulu kunalezo ezikhula ngaphandle kwamadlelo aluhlaza nokukhanya kwelanga.
Ezinye izibaluli ezithile amakhasimende azinakayo zihlanganisa:
I-Biobased Packaging Claim Certifications
Iqinisekisiwe Eco-friendly
I-Reef Safe (okungukuthi, imikhiqizo yezilwane zasolwandle)
I-Biodegradable Packaging Claim Certification
I-Fair Trade Claim Certification
Isitifiketi Sokulima Esimeme
3. Ukudla okungenayo i-casein
Ukungabekezelelani kobisi kudlangile e-US, futhi abantu abangaphezu kwezigidi ezingama-30 abangezwani ne-lactose emikhiqizweni yobisi.I-Casein iyiphrotheni esobisini engadala ukungezwani komzimba.Ngakho, abanye abathengi kudingeka bakugweme ngazo zonke izindleko.Sesikubonile vele ukukhula okunamandla kwemikhiqizo “yemvelo,” kodwa manje sesishintshela ekunikezweni okukhethekile nokudla.
4.Ukwenza kube lula okuzenzela
Ukwenyuka kwamakhithi okudla okudiliva ekhaya afana no-Hello Fresh kanye no-Home Chef kubonisa ukuthi abathengi bafuna ukwenza izitsha ezingcono emakhishini abo.Kodwa-ke, njengoba umuntu ojwayelekile engaqeqeshiwe, udinga isiqondiso ukuze aqinisekise ukuthi awenzi ukudla kwakhe kungadleki.
Ngisho noma ungekho ebhizinisini lekhithi yokudla, ungahlangabezana nesidingo sokwenza kube lula kumakhasimende.Izitsha ezenziwe ngaphambilini noma okulula ukuzenzela zifiseleka kakhulu, ikakhulukazi kulabo abasebenza imisebenzi eminingi.Sekukonke, iqhinga lihlanganisa ukwenza kube lula nakho konke okunye, njengokusimama kanye nezithako zemvelo.
5. Ukusimama
Njengoba uguquko lwesimo sezulu lusondela phezu kwayo yonke into, abathengi bafuna ukwazi ukuthi imikhiqizo yabo i-eco-conscious.Imikhiqizo eyenziwe ngezinto ezigaywe kabusha noma ezenziwe kabusha ibaluleke kakhulu kunezinto ezisetshenziswa kanye.Amapulasitiki asekelwe ezitshalweni nawo athandwa kakhulu ngoba aphuka ngokushesha kunezinto ezisekelwe ku-petroleum.
6. Ukungafihli
Lokhu kuthambekela kuhambisana nokutholwa okuthembekile.Abathengi bafuna izinkampani ziphumele obala mayelana nezinhlelo zabo zokuhlinzeka ngempahla kanye nezinqubo zokukhiqiza.Ulwazi olwengeziwe ongalunikeza, uzoba ngcono.Isibonelo esisodwa sokungafihli ukwazisa abathengi uma kukhona i-genetically modified organisms (GMOs) ekhona.Ezinye izifundazwe zidinga lokhu kulebula, kanti ezinye azikudingi.Kungakhathaliseki ukuthi yimiphi imithethonqubo, abathengi bafuna ukwenza izinqumo ezinolwazi mayelana nokudla abakudlayo nabakuphuzayo.
Ezingeni lenkampani, abakhiqizi be-CPG bangasebenzisa amakhodi e-QR ukuze banikeze ulwazi olwengeziwe mayelana nemikhiqizo ethile.Ilebula Insights inikeza amakhodi enziwe ngokwezifiso angaxhuma emakhasini okufikela ahambisanayo.
7.Ama-flavour omhlaba
I-inthanethi ixhume umhlaba ngendlela engakaze ibonwe ngaphambili, okusho ukuthi abathengi bachayeka emasikweni amaningi.Indlela engcono kakhulu yokuthola isiko elisha ukuthatha ukudla kwalo.Ngenhlanhla, inkundla yezokuxhumana ihlinzeka ngokuningi okungapheli kwezithombe ezimnandi neziheha umona.
Isikhathi sokuthumela: Nov-08-2022